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Curious Case of Critical Reading

A lot has been said and written about the advantages of the internet and the speed at which we are consuming the information. The digital age has officially arrived but we are ignoring the harmful side-effects of the phenomenon. The neurons in our brain are reorganizing themselves in ways that would allow us to process the bits of information at the speed of light. But we don’talways read IMs, e-mails, tweets and Facebook status updates; we are also required to read, as part of our job or course work, research articles, books and project reports. As a result of this restructuring, we tend to feel agitated and impatient whenever we are confronted with academic literature. We are finding ourselves in sort of a catch-22 situation.
We don’t want to skim/skip the academic text. We also are also unable to go through the entire text as quickly as we would like to while also retaining the information required to really grasp the concepts and we often end up feeling overwhelmed.
This Do It In A Second Tendency (DIIAST) is causing a sense of discomfort in today’s generation. I am not sure about the percentage of population suffering from DIIAST but based on my interaction with my peer group, I am reasonably sure that the percentage would be as high as 20-30%. A lot of people today are suffering from things like impatience and anxiety, they tend to break down under pressure. The definition of efficiency in today’s digital world is the ability to consume a lot data as quickly as possible, without giving it a second thought. Effectiveness, on the other hand, has lost completely lost its meaning.
I recently came across a pair of research projects – respectively, the Poynter Institute’s Eyetrack Survey, and analysis by Jakob Nielsen – both of these projects suggest that many of us no longer have the focus and concentration to read articles completely. This means we are gradually losing our ability to reflect, contemplate and relate.
To help us through this, an esoteric literary movement has been gaining ground from quite some time now. They want us to take our time while reading, and rereading to rediscover the joy of personal engagement with the physical/electronic text, and the ability to process them fully. Some academic techniques are available to get us started on the path of critical reading. This process, without doubt, is going to be frustrating. Here I would like to quote Professor Ramnath Narayanswamy of IIM Bangalore. In one of his lectures he said:

                                                “All knowledge comes with pain”

This made intuitive sense, these simple words also sum up the entire article beautifully.
Detailed explanation of critical reading techniques are not in the interest of the article. Therefore, I am only writing down the names so that you can search them on the internet at your convenience.
1.      SQ3R
2.      The P2R System
3.      The S-Run System
Please remember, there is no need to hurry up through the articles, you don’t need to know everything at once. Savor every word and sentence, immerse yourself in the beauty of the text, notice the formation of the argument, read from author’s point of view, engage with the text, argue with it, agree and disagree with it, come up with alternative explanations and so on. There is no point in mindless reading of information, computers can do that job better than you. As a human, our duty is to reflect upon what we have read. Contemplation and reflection takes time but we must make some sacrifice to be able to push through new frontiers of knowledge.
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Theory of Guesses

the popular conception is made from information circulated in the environment around us, and it turns into a guess when we can’t recall the source of information which led us into making this guess- Rahul KM

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Here is my view on team work, it may sound heretic given the current Industry scenario


Teamwork the means to reach higher level of mediocrity but then again for mediocre minds mediocrity is not mediocrity because that’s where their limits end- Rahul KM

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Finance is a perfect outdoor game. it has everything, funny names, cool moves and handsome rewards! – Rahul KM



I think I have the answer to the question:

Why Pepsi has a bigger market share in India as compared to Coke?


Detailed Market Research report coming soon.





My home during placements week.

Centra Software Case Solution HBR

Click on this link and you are good to go, don’t worry its not a virus or anything. I have no interest in crashing your laptop since this case is not there on the internet, thus I thought of uploading it here for the benefit of student community 🙂


The Questions?-Unanswered

Joseph Schumpeter, the great Austrian economist, once wrote: “The monetary system of a people reflects everything that the nation wants, does, suffers, is
The Euro won’t be safe until the Europe answers some fundamental questions. The future of Euro will depend upon the choice made by ECB in the coming months. EU has repeatedly failed to put forth a euro rescue plan and the last one fell just one stop short. The one good thing with Europe is that it is still in a better shape as compared to the US, in terms of debt. Europe’s ‘deep pocket’ countries must come forward to help the governments of PIIGS countries. ECB has not yet made it clear in the market that they are willing to step in and as the Economist is arguing that ECB should buy the debt in unlimited quantities on the secondary market. Other thing is that the Europeans are at odds over what the crisis is really about, and riven by disagreement over what each country must contribute towards solving it

Silvio Berlusconi’s Italy

Italy is in tatters and Mr. Berlusconi has decided to step down as the PM. This is the most intelligent decision taken by him. I strongly believe that Italy still stands a chance. Saving rate of Italy is high and government tax recipients are not too dependent on property and stuff. What Italy currently needs is a sound leader to put the confidence of the investor’s back in the country. During Silvio’s regime the economy of Italy grew miserably (faster than Haiti and Zimababwe only). If Europe wants to survive the crisis it becomes imperative to save Italy and for Italy to succeed a lot of things has to fall in place all at the same time and with collective approach this can be achieved.

Currently the situation of Italy does not look good, the bond yield has reached the danger level 7.5% which can put the whole Italy into Insolvency. If the 3rd largest bond market starts to buckle it will bring down anything and eveything you can think of. Markets sentiments must be controlled which are becoming haywire after the news that LCH Clearnet has raise the margin call for anyone dealing in Italian bond markets and the talks that they are contemplating a new club of euro countries have the capability live within the rules, and leaving the rest. ECB is sending some signals that it will step in to ease the Italian bond market but news and chats like these will kill the attempts of pacifying the market.


Everything seems a bit hazy right now but if ECB, France and Germany and the most important people of Italy, if they all stand firm on the ground for saving the Euro this daunting target can be achieved.